About

Sometimes I do too. It has been a weird, wonderful and wild ride to somewhere near the top of the copywriting tree.

Where to start? Well this is the internet, and we’re not fighting for space, so let’s go back to the beginning…

Not the part about my mom and dad meeting, that’s too far. Let’s start in 1998, a time of bad fashion and questionable music, where I wondered into the office of F1 Magazine for a two-week work experience stint and accidentally scored a job on Motoring News.

I learned the fine art of writing while covering the British Touring Car Championship support meets. Back then we took the camera films for overnight developing and laid out the pages on Quark Express. Man I feel old…

There I managed a team of freelancers, worked on Autosport magazine as well and helped launch one of the first Formula One websites. It’s still one of the most popular.

Maybe Tomorrow I’ll Want to Settle Down

Life moves pretty fast, as they say, and soon I got the call to work for the absolutely insane and yet hilarious Bertrand Gachot (Google him, his story is wild). Together, four of us in an office launched F1i.com, which came so damned close to being the official site for Formula 1 that I still feel that pain.

Still, I got to travel the world, go to races, wear one of those fancy passes and hang out with Michael Schumacher, Mika Hakkinen, Jenson Button and Juan Pablo Montoya. I also got to write tens of thousands of words against impossible deadlines, spending sleepless nights thinking how the hell this was going to get done. But it always did, and I got to work with Hype Energy as well.

Until Tomorrow, I’ll Just Keep Moving On

Eventually F1i was sold along with us, to a strange conglomerate that included Jenson Button’s management. So I ended up ghostwriting for an F1 driver and the late, great Colin McRae, as well as running the site. It also marked my first steps into financial and corporate copywriting for the firm’s other interests.

Some of those interests would later put one director in prison for fraud, but my copywriting was amazing. I -produced financial copy, marketing emails and corporate websites, and they rocked.

I had a burning ambition to go and drive sportscars, though. Maybe I’d watched too much Top Gear, maybe it just looked like fun. And within a year I was freelance, regularly working for Motor Trend, Edmunds.com, The Sunday Times and even Penthouse US.

They were strange, awesome times where I got to drive more miles in Bugattis than most the owners, I took the wheel of a Pagani Zonda, two Koenigseggs, drove a 200K Spyker Aileron to a US trailer park, a Lamborghini Aventador on an ice track, James Bond’s Aston Martin and even a Formula One Renault on the Hungaroring. Wild times man.

On the corporate side I took over Suzuki’s internal comms and even helped plan and deliver a press launch to hundreds of journalists in Barcelona. Also, I helped Lee Noble launch the Noble M400 when his press officer took off for a new job about a month before launch date.

I could have just put on a suit and joined the corporate world at that point when the magazine industry began to implode. But I had one last wild adventure in me.

A New Chapter

In 2016, I booked a one way ticket to the Dominican Republic and became a remote copywriter, with my laptop on my, ummm, lap, and my feet in the sand. I’m back in Europe now, but still I head off on my travels sometimes.

Through agencies, contacts and just sheer dumb luck, I ended up working for some of the biggest companies in the world. I branched out into tech writing, conversion copywriting and the truly dark arts of pain points and hard sells. I found that I love it, and I’m pretty damned good at it.

This is what I do. I’m a persuasion specialist. I understand the power of the written word and how to make each and every one work for you. So now I work with huge brands, start-ups and SaaS companies. I work remote, like a long distance sniper, and I get the job done.

I’m like the A-Team. If you can find me, and I like your story, I’ll help you move the needle with a box of tricks and marketing special forces skills I’ve assembled over close to three decades.

So get in touch, and let’s make your next chapter totally Inspired.